Stand up for what is Right

CRY has just donned a new role and has become Child Rights and You.

"We are not about temporary relief, or buying sympathy, sweets, blankets, however well intentioned. For 27 years of working with and for children, their families and communities across India, we’ve learnt that permanent change in the lives of children is only possible when we tackle the root causes that continue to keep our children uneducated, hungry and vulnerable. We believe that all children are equal, with equal rights guaranteed to them in the Constitution of India. We are about people coming together from all walks of life who believe in the rights of children.We are about Child Rights."

And going beyond the cliched ways of passing the information, they have launched a new TV commerical and a blog too.

Explore their website here and do take the CRY pledge.